Friday, January 05, 2007

Say What?

I used to think that Reader's Digest was a respectable publication. For several years I subscribed to RD and enjoyed the short articles that are ideal for a bathroom reader. But as time passed, I grew tired of the magazine, and decided not to renew my subscription anymore. I received the final issue of my subscription in August, and figured I'd put RD behind me. However, they still send me notices from the billing department about once a month. I'd like to share the content of one of these letter with you.

IMPORTANT - YOU SHOULD READ THIS CAREFULLY

By failing to pay the sum of $17.98 now seriously overdue in regard to several issues of a magazine subscription mailed to the above address, we must assume that there is no doubt that you owe the amount shown on the attached bill. It is our responsibility to collect.


Take notice, we are giving you this last opportunity to make payment to us. So that we may both avoid unnecessary expense, we strongly urge you to MAIL YOUR PAYMENT TODAY in the enclosed reply envelope.

--BILLING DEPARTMENT


IF THE ACTION REQUIRED BY THIS NOTICE IS TAKEN BEFORE THE DATE SHOWN NO FURTHER ACTION WILL BE TAKEN WITH REGARD TO THIS NOTICE.


I had to read that letter about five times to make sense of it. It's so wordy that I can only assume they are trying to scare and confuse me into thinking I am late in paying. Also, there is no customer service phone number on the letter anywhere, which I find unacceptable given the context of the letter. Since I think the majority of the RD subscribers are age 50 and up, I find this to be a very shady practice of trying to deceive older people.

For what it's worth, I paid for a year's subscription in August 2005, and just as I expected, August 2006 was my last issue. Because of the wording of the letters I am receiving, I will never subscribe to Reader's Digest again, and I encourage you to boycott them as well.

4 comments:

adickins00 said...

$18 a year for RD? Just go down to Mayo Clinic once a month and they have the current RDs sitting all over the place. Read the jokes in there, work on a puzzle for a little while, then head home!

I did that originally with Golf Digest. Would just read it when I was donating blood so I wouldn't have to subscribe.

Welcome back to the world of blogging!!

Anonymous said...

My wife has had the same issue with Cosmo.
Once we got married, she decided the magazine was no longer relevant, since the majority of the articles are about landing a man.

She has cancelled, yet they continue to send her issues and invoices claiming she owes them. But there is never a phone number to actually contact them. She's savy enough to realize the letters are either praying on intimidation or confusion.
I would also never sign up for Cosmo for this same reason.

Kahnman said...

So Jason, are you saying that other than that, you would sign up for a Cosmo subscription?

Brian Whitmarsh said...

I think this is a general problem with subscription/service businesses nowadays. There is no courtesy, and by being such a jerk about cancellations, they just make it more likely that you'll never come back to them. I was going to post this link in my blog, but never got around to it:
Just Cancel the @#%$ Account by a guy who signed up for a bunch of Internet services then tried to cancel them.